SIM and eSIM franchise: exclusive territory, 35% to 40% margin plus 5% override on sub-resellers
Run Universal eSIMs for a city or country. Setup fee ₹2,00,000 to ₹5,00,000, 3-year renewable term, leads routed from your city page, physical SIM stock on consignment and a matched marketing budget up to ₹50,000 a month.
Franchise terms
A Universal eSIMs franchise gives an exclusive city or country territory with a 35% to 40% margin on direct sales and a 5% override on sub-resellers, for a setup fee of ₹2,00,000 to ₹5,00,000 and a ₹1,00,000 monthly minimum from month 4. The 3-year term includes consignment SIM stock and up to ₹50,000 a month in matched marketing.
Partner terms published on 25 October 2026 · Competitor terms observed October 2026 · No joining fee for affiliates and resellers during launch
Who the franchise suits
Travel and forex businesses with a network
An agency or forex dealer with several branches, or relationships with dozens of agents, can recruit them as sub-resellers from day one and earn the 5% override on top of direct sales.
Operators who want a counter
If you can run a mall kiosk or bid for an airport counter, the franchise gives you the rights, the consignment stock and the co-branded fit-out design.
Education consultancies at scale
A consultancy sending hundreds of students a year can own the city and bring the other consultants in as sub-resellers. The student SIM renews monthly for 12 months.
Franchise economics
Franchise terms in full
Illustrative monthly returns
Illustrations at a ₹1,200 average order, before the override and before your own costs for staff, rent and marketing. They show how the margin bands work; they are not results, because no franchise has operated yet.
Franchise illustration
Illustration.
If you sell 10 eSIMs a day at a ₹1,200 average order, you earn ₹1,26,000 a month at 35%. If ten sub-resellers each sell 60 a month at the same average, their ₹7,20,000 of sales adds ₹36,000 in override. Against a ₹3,00,000 setup fee the direct margin alone would recover the fee in about 3 months, before your own costs.
Estimate your monthly earnings
Leave your name, email and phone number and we will set this up for you and reply on WhatsApp within minutes.
Get startedThe calculator is an illustration. It applies the published rates to the numbers you enter; it is not a forecast or a record of any partner's results.
Launch cities
Each city page publishes the setup fee, territory, demand notes, an investment and return table and a local marketing plan.
Hyderabad, India
Setup fee ₹3,00,000. Rajiv Gandhi International Airport (HYD), Shamshabad.
See the Hyderabad franchise
Mumbai, India
Setup fee ₹5,00,000. Chhatrapati Shivaji Maharaj International Airport (BOM).
See the Mumbai franchise
Delhi NCR, India
Setup fee ₹5,00,000. Indira Gandhi International Airport (DEL).
See the Delhi NCR franchise
Bengaluru, India
Setup fee ₹4,00,000. Kempegowda International Airport (BLR), Devanahalli.
See the Bengaluru franchise
Dubai, United Arab Emirates
Setup fee ₹5,00,000 (about AED 22,000 at the indicative rate used on this site). Dubai International (DXB).
See the Dubai franchise
Coming next
• Pune (coming; reserve with a ₹50,000 refundable deposit)
· • Chennai (coming; reserve with a ₹50,000 refundable deposit)
· • Ahmedabad (coming; reserve with a ₹50,000 refundable deposit)
· • Kochi (coming; reserve with a ₹50,000 refundable deposit)
· • Chandigarh (coming; reserve with a ₹50,000 refundable deposit)
What you get
- Exclusive territory for a city or country, written into a 3-year renewable agreement
- 35% margin on direct sales, rising to 40% from the month after you first cross ₹5 lakh in monthly wallet usage
- 5% override on every sale made by sub-resellers you recruit in your territory
- Leads from the franchise city page and local ads routed to you
- Physical SIM stock on consignment, so you pay only when a SIM is sold
- Airport or mall counter rights where the operator allows a counter
- Matched local marketing budget up to ₹50,000 a month
- Everything in the reseller tier: dashboard, wallet, counter kit, training and a partner WhatsApp line
How to apply for a franchise
Apply for a territory
Use the application form, choose Franchise, name the city and describe your team, premises and any reseller network.
Qualification call within 2 working days
We discuss the territory, your plan for sub-resellers and counters, and the numbers on the city page. We ask for proof of funds for the setup fee and opening wallet.
Territory reservation and agreement
A refundable ₹50,000 deposit reserves the territory for 30 days while the 3-year agreement is reviewed and signed. The setup fee is paid on signing and the deposit is credited against it.
Launch in 2 to 6 weeks
Dashboard and wallet go live on signing. Counter kit, consignment stock and the city page lead routing follow within two weeks. Training for your team takes 45 minutes per session.
Franchise terms compared with other brands
Partner programme terms published by each company, observed October 2026
Competitor terms are what each company published on its own website when we checked in October 2026. "Not published" means the company describes a programme but gives no numbers. Terms change; check the source before relying on them.
Rules
- Sell at or below the published retail price. Local promotions come out of your margin unless agreed as co-op.
- Sub-resellers sign the standard reseller agreement with us; you manage them locally and earn the override.
- Marketing match requires a one-page monthly plan and receipts; unspent match does not roll over.
- Counter and kiosk designs follow the brand kit; local language additions are encouraged.
- Physical SIMs are sold with KYC through our flow only; no ID copies are stored by the franchisee.
- Transfer of the franchise to another operator requires our written consent and a new qualification call.
Franchise programme questions
What does a Universal eSIMs franchise cost?
A one-time setup fee of ₹2,00,000 to ₹5,00,000 depending on the territory, plus an opening wallet we recommend at ₹1,00,000. Launch city fees are Hyderabad ₹3,00,000, Bengaluru ₹4,00,000, and Mumbai, Delhi NCR and Dubai ₹5,00,000 each. Counter fit-out, staff, rent and your own marketing are extra.
What margin does a franchisee earn?
35% on direct sales, rising to 40% from the month after monthly wallet usage first exceeds ₹5,00,000, plus a 5% override on every sale made by sub-resellers you recruit. On a ₹1,200 plan that is ₹420 to ₹480 per direct sale and ₹60 per sub-reseller sale.
What is the monthly minimum?
₹1,00,000 of wallet usage a month from month 4, which is about 83 eSIMs at a ₹1,200 average order. Months one to three have no minimum. Falling short for three consecutive months triggers a territory review, not an automatic termination.
What does exclusive territory mean in practice?
No other franchisee or Universal eSIMs counter operates in your territory for the 3-year term. Online orders from addresses inside your territory that arrive through your city page, your codes or your sub-resellers are credited to you. Orders placed directly on universalesims.com by customers who never touched your channel are not.
Which cities are open?
Hyderabad, Mumbai, Delhi NCR, Bengaluru and Dubai are open now. Pune, Chennai, Ahmedabad, Kochi, Chandigarh are coming next and can be reserved with a refundable deposit of ₹50,000. Country franchises outside India are considered case by case.
How are leads routed to a franchisee?
Each launch city has its own page on this site. Enquiries from that page, local ads we run together, and calls to the city WhatsApp number go to your dashboard. We match your local marketing spend rupee for rupee up to ₹50,000 a month, approved monthly against a simple plan.
Do I get physical SIM stock?
Yes, on consignment. You hold physical travel SIMs for customers whose phones do not support eSIM and pay only when a SIM is sold and activated. KYC runs through our flow.
Can I appoint sub-resellers?
Yes, and the model expects it. Each sub-reseller joins on the standard 25% to 35% reseller ladder, you earn a 5% override on their sales, and you handle their training, counter kit and local support with our material.
What happens at the end of the 3-year term?
The agreement renews for a further 3 years at no additional setup fee if you have met the monthly minimum in at least 30 of the 36 months. Otherwise we discuss renewal terms. Either side can give 6 months' notice before the end of a term.
Does anyone else publish franchise terms?
Not that we found in October 2026. No eSIM or international SIM brand we checked publishes franchise margins, setup fees or minimums. Universal eSIMs publishes all of them on this page and on each city page.
Related pages
• Apply for a territory
· • Hyderabad franchise
· • Mumbai franchise
· • Delhi NCR franchise
· • Bengaluru franchise
· • Dubai franchise
· • Reseller programme
· • All partner programmes
· • Travel eSIM destinations
· • Student SIM
· • IoT SIM
· • Contact us
Own your city before launch
Founding franchisees earn 40% on direct sales for their first 6 months. Five territories are open now.
Universal eSIMs franchise programme
Exclusive city or country franchise for travel eSIMs, student SIMs and physical SIMs with 35% to 40% margin and 5% override.
Service Type: Partner programme
Currency: INR